Our Exclusive Joseph Magnus Single Barrel Adventure in HOLLAND…Michigan that is!
WB Barrel Pick at Joseph Magnus
Last month, we were thrilled to be one of only 75 recipients invited to select a Joseph Magnus Single Barrel from Coppercraft Distillery in Holland, Michigan. Seizing this rare opportunity, I hopped on a plane for a whirlwind 30-hour trip to Grand Rapids to make this pick in person—and what an unforgettable experience it was!
Holland, Michigan, is a gem of a town with its charming beauty and incredibly warm, welcoming people. Coppercraft Distillery, led by the wonderful Ali and her team, rolled out the red carpet for us. Their hospitality was matched only by the exceptional quality of the whiskeys we tasted. After careful consideration and with the help of our expert patrons who joined the pick, we selected a stunning 10-year-old Barrel Strength 36% Rye Bourbon that’s guaranteed to blow you away. Having sampled it again since returning, I can confirm it’s every bit as phenomenal as I remembered.
Special Shout-Out to Ali and her Team!
A huge thank you to the patrons who traveled with me and lent their discerning palates to this special selection. I also want to give a special shoutout to Brandon T. from Bourbon Junkies for joining us, offering his expertise, and capturing the day with his incredible photography.
The best group photo I got…that’s Brandon on the far right!
Joseph Magnus Single Barrels haven’t been available since 2019, making this an extraordinary release. We’re beyond excited to share this exclusive offering with you, available only on bondedbottleshop.com. As a thank you to our loyal community, patrons will get first access to this limited release. If you’re not yet a patron, don’t worry—there’s a free membership level available, so everyone can join in on the fun, even if your whiskey budget is running low!
Stay tuned for more details on this release, and thank you for being part of our whiskey journey. Here’s to great company, great whiskey, and the promise of another visit to beautiful Holland, Michigan!
Is Buffalo Trace Reading the Whiskey Glut Early - or Reacting Late?

Eagle Rare 12 Year Released in 2025
The American whiskey landscape is shifting. After years of strong growth and aggressive barreling, U.S. whiskey sales are flattening. At the same time, distilleries have been filling warehouses at scale for over a decade. The result: an inventory mountain whose peak is only now beginning to show on the horizon.
It’s in this environment that Buffalo Trace has stepped on the gas with a flurry of new expressions—and not just slight variants of old ones. The question: are they being proactive in anticipation of a glut, or are they scrambling to manage one already forming?
Recent Release Examples (2025)
Eagle Rare 12 Year (95 proof)
Launched in June 2025, this is a clear extension up the age ladder from Eagle Rare 10. (Kentucky)
It positions Buffalo Trace to “upgrade” part of its lower-tier supply into something more premium without launching an entirely new brand.Sazerac Rye 100 Proof
Earlier in 2025, Buffalo Trace introduced a 100-proof version alongside its standard 90-proof Sazerac Rye. (Food & Wine)
The move is explicitly framed for cocktail use, appealing to bartenders who prefer a stronger pour. But it also gives Buffalo Trace another SKU to absorb rye barrels.E.H. Taylor Bottled-in-Bond in the BTAC (2025 edition)
In May 2025, Buffalo Trace announced the first addition to its iconic Buffalo Trace Antique Collection (BTAC) since 2006—E.H. Taylor Bottled-in-Bond. (gobourbon.com)
That’s a noteworthy strategic shift, bringing a more classic, regulated “bottled-in-bond” whiskey into its ultra-premium drop series.2025 Van Winkle Collection (higher MSRPs, older statements)
The 2025 Van Winkle lineup continues to lean into age statements and elevated pricing. (Food & Wine)
For example, Pappy Van Winkle's 23-Year is back. (Food & Wine)
These are not relics from the past—they’re recent moves, clearly visible in press releases and social media chatter. The pace and direction suggest Buffalo Trace is aggressively reshaping its product architecture right now.
The Case for Anticipation (Buffalo Trace Is Thinking Ahead)
Proactive segmentation
Buffalo Trace may be carving out more “age + proof” tiers so that when barrel supply becomes top-heavy, they have branded outlets to channel different barrel vintages. The up-aged Eagle Rare 12 is a good example.Margin protection
As excess inventory pressures core labels, having a higher-proof or older variant can protect margins—rather than being forced to discount core SKUs.Brand momentum and credibility
By expanding BTAC to include E.H. Taylor BIB, Buffalo Trace is reinforcing heritage narratives that can help carry consumer fascination even if supply becomes more abundant.Flexibility in blending / barrel assignment
With more product “buckets” (100 proof rye, 12-year, bottlings in BTAC), distillers can shift barrels among categories to manage aging time, fill levels, or maturation quirks.Historical learning
Buffalo Trace knows the bourbon industry’s past. In the 1970s–80s, a glut forced closures, brand sales, and bottoming of the category. These moves could be part of a strategy designed to avoid that fate.
The Case for Reaction (Buffalo Trace Is Managing a Glut in Real Time)
Sales signals are already cooling
The U.S. whiskey market is not roaring ahead indefinitely. If demand slows, the supply overhang begins now. These new releases may be helping squeeze out more aged whiskey before bottlenecks worsen.Warehouse crowding / capacity pressures
The barrels that were laid down a decade ago are now maturing. Distillers may already be bumping against volume limits in storage or risk over-aging. New SKUs become pressure valves.Short-term cash flow needs
Slower sales or softening growth may require more frequent monetization of matured stocks. Higher-proof or limited edition variants can generate excitement and justify higher prices.Risk mitigation
If core labels begin lagging, line extensions or new expressions can stave off the need for heavy discounting on standard SKUs.Following consumer trends, not leading
Some of these releases (like Sazerac 100 Proof) are clearly positioned to tap into cocktail trends. That suggests Buffalo Trace is responding to what the market is doing now, not solely anticipating challenges ahead.
Historical Parallel: Bourbon in the 1970s and 80s
The whiskey industry has walked this road before. In the 1970s and 1980s, bourbon production outpaced demand. Many barrels sat in warehouses for decades or were sold at bulk prices simply to clear space. Distilleries shuttered or consolidated, brands were sold off or discontinued, and consumer interest waned.
The lessons from that era are still relevant:
Too many barrels, too few buyers leads to forced sales or discounting.
Brand dilution happens when producers release too many SKUs to absorb supply—brands lose identity.
Crisis culling favors producers who manage supply carefully or whose niche is resilient.
Buffalo Trace’s current moves look like an attempt to avoid repeating history. By building more branded outlets before things get ugly, they may be trying to stay ahead. But the risk is that the glut is already building—and these releases might be as much reaction as anticipation.
Where Do You Lean?
So here’s where it stands: Buffalo Trace isn’t just tweaking around the edges—they’re actively launching new expressions in 2025 (Eagle Rare 12, Sazerac 100 Proof, E.H. Taylor BIB in BTAC, etc.). These moves are bold and visible.
My sense? It’s a hybrid—they are both preparing for what they expect and reacting to pressure that’s already starting to emerge. But I favor the view that the glut is close enough that the reactive element is larger than many want to admit.
What do you think? Are these new releases mostly anticipation or reaction—or somewhere in between?
Redwood Empire Whiskey Opens New Distillery on Historic Mare Island!

Redwood Empire Grand Opening Celebration
Redwood Empire Whiskey has officially opened the doors to its stunning new distillery and tasting room on Mare Island, California, marking a bold new chapter for the beloved Sonoma County brand. Nestled within the storied naval shipyard, the new location blends industrial heritage with modern craftsmanship, offering visitors a unique experience steeped in history and flavor.
We were lucky enough to attend the grand opening—and what a celebration it was! From live music and local food trucks to barrel room tours and whiskey tastings, the energy was electric and the hospitality unmatched. One of the highlights? Getting our hands on the exclusive Foggy Burl release, a distillery-only bottling that showcases Redwood Empire’s signature depth and character. It’s a must-have for collectors and connoisseurs alike.

Distillery Exclusive Release of the Foggy Burl
Even more memorable was the chance to once again hang out with Jeff Duckworth, Redwood Empire’s Master Distiller, and Lauren Patz, their brilliant Master Blender. Their passion, insight, and down-to-earth vibe made the experience truly special. Hearing firsthand about the inspiration behind Foggy Burl and the vision for Mare Island’s future was a rare treat for any whiskey lover.

Jeff Duckworth (Master Distiller) & Lauren Patz (Master Blender)
The new Mare Island location is now open to the public for tastings, tours, and events. Whether you're a seasoned whiskey enthusiast or a curious newcomer, Redwood Empire invites you to raise a glass and explore the spirit of the West.
📍 Visit them at Mare Island, CA
🕒 Open Thursday–Sunday, 12–6 PM
Cheers to new beginnings—and unforgettable company!
AND THE WINNER IS…Kenn Pascascio!
Congratulations Kenn!!! We hope you enjoy that special bottle of Old Louisville Double Oaked Bourbon Single Barrel
Look for our next riddle and YOUR chance to win in the October issue of the WB Booze News!
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